Susanna Cordner, a senior research fellow and archivist for the London College of Fashion, attributes the rising popularity of the evil eye to “contemporary anxieties” which brings people back to the talismans and amulets that had brought comfort in the past.Ĭordner also explains how the founders of many famous luxury brands, including Coco Chanel and Saint Yves Laurent, were especially superstitious. Even ASOS had a houseware brand, SUPPLY, that featured the evil eye on a bedspread, a bath mat, and even a cushion cover. The evil eye was also featured in Nicole Miller’s 2019 Ready-to-Wear collection on various pieces, including jackets and dresses. It’s a common symbol found especially on jewelry like necklaces, amulets, and bracelets.Ĭoach 1941 famously featured the evil eye on one of its sweaters in its 2019 Cruise Collection. The evil eye is portrayed as a singular cobalt blue eye, sometimes with eyelashes. Henri Gamache, an author whose subject tended to be magic, published a book in 1949 titled Terrors of the Evil Eye Exposed! - later reprinted as Protection against Evil - offered tips on how to defend against the evil eye.

In fashion, evil eye necklaces or amulets are blue for this reason.įor those who don’t take the evil eye curse seriously, whether by the culture they grew up in or the lack of belief, the evil eye could simply mean looking at someone in anger or disgust. Ibn ‘Abbas reported Allah’s Messenger saying, “The influence of an evil eye is a fact if anything would precede the destiny it would be the influence of an evil eye, and when you are asked to take bath (as a cure) from the influence of an evil eye, you should take bath' (Book 026, Number 5427).Īs mentioned before, people with blue eyes - or lighter colored eyes in general - are thought to bestow the evil eye, whether on purpose or not. The belief in the evil eye is strong in various cultures and religions, including Muslim doctrine.

Vicious definition history